Video Trust is pleased to announce the addition of Jason Tyrrell to our Board of Directors. Jason brings a wealth of experience as a film distributor and content strategist, and we are excited to put his knowledge and skills to use for Video Trust and our members!
We asked Jason a few questions:
What drew you to support the mission and vision of the Video Trust board?
I’ve been aware of Video Trust, as well as the yearly conferences and resources it provides, for quite a long time. In my role in content strategy at Kanopy, I put a great deal of effort into working to deepen my understanding of the needs of librarians, and collaborating with my team across product, marketing, engineering, and sales to endeavor to make video resources as widely available as possible. I see a real potential with Video Trust to align the industry around sustainability, both for academic and public library institutions, and for the filmmakers, producers, and distributors that create the content that is so vital to lifelong learning. My hope is to be a part of aligning those groups and priorities, and growing the importance and standing of library programs in the wider film industry.
What projects are you involved in that our members should be aware of?
Aside from working to get up to speed on all the Video Trust board initiatives, at Kanopy we just wrapped up our quarterly customer town halls, sharing our upcoming content slate and product roadmap with hundreds of our customers. So now it’s heads down delivering on our massive new release schedule, which we’ve grown to upwards of 500 new titles a month. And I’m a creative as well, so in my other life as a screenwriter, I have a feature currently winning awards on the festival circuit. It’s a crime thriller called THE RUNNER, and I’m enormously proud of it.
What are the challenges and opportunities head for members of the Video Trust?
As in any endeavor in the modern world, I think mindshare is a big challenge. We’ve got big goals, but our core constituency, media librarians and the community of patrons, students, professors, and businesses that support them, are incredibly stretched. Everyone is faced with doing more with less, especially in the post pandemic world of budget uncertainty and thinned out supply chains. So the bigger the game, the harder it’s going to be to get folks to play. Yet I also believe there’s opportunity on the flip side of that coin. Once you start playing the big game, you realize it’s the only one worth playing. Inspiration was hard to come by over the past year plus, but now that things are starting to open up a little, my hope is that people will be looking to make an impact. The opportunity for members of Video Trust is to be involved in something that could make a lasting difference at a large scale, and yet still provide a very personal value at the same time. Finding that balance is going to be exciting, and I’m glad to be a part of it.
He is a film distribution executive and content strategist based in Los Angeles. Over the past 14 years, Jason has led acquisitions, business development and distribution teams at boutique indie outlets, global content aggregators, and emerging and established digital platforms, always with an eye towards technology’s ability to engage audiences on a deeper level with content, discovery, user experience, and the artists they love. All told, Jason has worked on aspects of the acquisition, licensing, marketing and release of more than 10,000 films, from self-funded indies to the major studios’ global franchises, including jury nominees and award winners from Sundance, Cannes and SXSW, as well as New York Times Critics’ Picks and films entered into permanent collections at the MoMA and the Library of Congress. While leading acquisitions teams at IndiePix Films and Traverse Media, and content licensing and strategy teams at Vubiquity and Breaker, Jason has overseen eight-figure content verticals, consistently growing profits and identifying underutilized resources, while also regularly participating in the global festival and market circuit, contributing to industry conversations, pitch sessions and panels at SXSW, TIFF, IFP, Slamdance, LAFF, and True/False, among many others. A creative himself, Jason has four produced works as screenwriter, and is an Executive Producer on the forthcoming feature THE HAPPY WORKER, alongside Executive Producer David Lynch. Jason joined Kanopy in 2020 as the Vice President of Content, where he leads content strategy at the premiere platform for thoughtful entertainment for the academic and public library markets, as the company enters its next phase of growth and international expansion.